The Indus Motor Company (IMC) provided yet another boost to local auto manufacturing with the introduction of the new generation Hilux pickup.
A statement issued here on Wednesday said that the all-new Toyota Hilux is a blend of form, function and power. It has a trendy exterior and a high quality car like interior to provide a more fulfilling driving experience.
It said that the rugged Hilux is dynamic with immense performance capabilities.
Toyota’s innovations in technology have further contributed to Hilux’s robust strength and superior power as an all-terrain vehicle.

Parvez Ghias, CEO Indus Motor Company, said on the occasion, IMC is committed to meet the requirements of the market, in meeting global quality standards, and in delivering maximum value to customers.
He said Indus Motor Company has transformed the new Hilux into a modern, bigger, more stylish and more powerful version, to better suit local customer needs.
The traditional Toyota Values of QRD Quality, Reliability and Durability are also part of the vehicle’s attributes.
The announcement further pointed out that the New Generation Hilux is available throughout IMC’s dealer network across Pakistan.
Indus Motor Company, a joint venture between the House of Habib, Toyota Motor Corporation Japan and Toyota Tsusho Corporation Japan, has been manufacturing and marketing Toyota vehicles in Pakistan since 1993.
IMC continues to invest in the future by increasing its plant capacity and the range of its products, while also transferring technology and developing human capital. To cater to the increased demand for its products, the Company has also expanded its dealership network.